For Dickies' ‘Generations’ campaign, we spent a day capturing the heart and heritage of two family-run London institutions - a cobbler and a laundrette. Through intimate storytelling and thoughtful cinematography, we explored how these businesses have stood the test of time, passing down craft and character through generations.

DIRECTOR Joel Barney / PRODUCER Ozzi Sanderson / DIRECTOR OF PHOTOGRAPHY Oscar Ferguson / FOCUS PULLER Simeon Leeder / GAFFER Eliot Morris / SOUND Rory Gill / STYLIST Lewis Munro / PRODUCTION ASSISTANT Luke Phillipou / PHOTOGRAPHER Lily Brown / EDITOR Filippo Mira / GRADE Oscar Ferguson